Article Marketing For Improving Your Website Rankings
Article marketing has gained a great deal momentum over the last two years. This is due to the fact that many websites, not to mention website rankings, are driven by quality content. As web site owners have learned more about search engine optimization and the value of quality content, they have gravitated towards article marketing.
For anyone who is not yet using article marketing I suggest that you start today. It costs nothing to begin and can pay huge dividends. Article marketing is here for the long term. Many people I speak to about article marketing are concerned that the space is too crowded and they are late to the game. The truth is that you don’t have to be concerned that others are using article marketing because it works no matter how many people use it.
Article marketing is effective because you search engines love quality content. Moreover, you are producing content that will be ranked by search engines and including a link back to your website. Content focused around specific keywords is identified by search engines to display when users search on a particular niche or topic of interest. When your article includes links back to your website, you pass value back to your site.
When you distribute your article to article websites or blogs your article content your content gets additional exposure. Over time, a Google PR is assigned to the page that your article is on, and if you have links to your website, the page rank is transferred resulting in a boost to your search engine rankings.
One error I see made all too often is when individuals, new to article marketing, is that they forget to include a link back to their website or simply link in the wrong way. The proper way to develop in bound links is with keyword rich link text. What this means is that your link is displayed with your keyword not the traditional http.
If you are unaware of how to produce such a link, do a Google search on create html links. You will find dozens of websites that give you the html code you need to create links in the proper way. If you do not embed your keyword in your link text, you are wasting your precious time and effort in article marketing.
Once you have written your articles and included properly formatted links, you can submit them to article directories. Make sure that the sites you are submitting to have a high Google PR and are popular. I used to think that the benefit of article directories was the fact that many web site owners frequent these sites for content. But the real value is the Google PR that the site provides and passes your website through your links.
A lot of article websites do not distribute content to any great extent. The number of webmasters who copy content and paste it into their website or blog in the right way is limited. You can improve your article marketing success by focusing on top article directories.
Create your articles and design them properly. Include links to your website in the author box. You can also try including links in the flow of text but this is sometimes not allowed by article websites. Keep in mind that your links should use keywords in the anchor text. Before you submit your articles, test all of your links to make sure they work properly. Then, you are off and running.
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