Save Your Company Money by Finding Free Advertising Space Online
Advertising is the key to success for many companies and their products or services.Advertising takes many forms from large budget advertisement placement on majorly trafficked billboards to word of mouth viral marketing campaigns.Effective advertising on a budget takes creativity and ingenuity.Read on to learn about the top three methods for getting free advertising on the Internet.
Utilize the news surrounding your company or product to get media coverage.Press coverage is by far the easiest and farthest reaching method for obtaining free advertising.Unfortunately, it often isn’t completely controlled, but it can be influenced with precision.Start by writing press releases with an editorial angle and sending those releases out to a couple dozen of the free press release sites on the Internet.
Press releases are easy to write and easy to circulate.Go online and look at examples of press releases from your industry.Be sure to craft a couple of possible story angles into the press release to make it easy for journalists to find the story.To circulate your press release to a large audience utilize free press release sites.By submitting your press release to the site it will be viewed immediately by thousands of content editors and writers around the globe.
Make a list of your chosen press release sites and check off your submissions as you go.So how do you monitor the results of your new free public advertising campaigns?Easy, utilize a tool like Google’s Google Alerts that will send you notification when your company is mentioned.Choose the keywords that you want in your search parameter including your website name, company and product name.
This brings us to the second best way to get free advertising online.Find the online communities that represent your industry and get friendly.Find the top blogs and community websites and pitch your press release and stories to their content editors.
Make friends with editors by maintaining contact and building a professional relationship through courtesy and persistence.Often times editors will not have room to cover your company or product but you can set yourself up for future coverage by keeping your presence in front of their minds with monthly calls.
As you build your relationships with sister sites, companies and service providers, look for ways in which you can collaborate with other companies.Sponsoring an event or product giveaway is the third best way to win free advertising space online.As part of your participation in the event ask that participants be required to give their email addresses to enter the contest and that you receive that list at the end of the contest.As part of the deal, you might want to negotiate a banner space on the website of the company you are working with.
Be sure to utilize the customer base that you built through your contest participants by reeling them into your company or product.Send out a newsletter to the contest participants shortly after the close of the contest and offer some sort of incentive for them to utilize your product or services.When you get a satisfied customer you get free advertising because the first thing they will do is tell their family and friends about their great experience.
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