Web 2.0 Social Networks Change Chiropractic Marketing Forever
When I see typical chiropractors using the same outdated marketing techniques that there previous consultants taught them, I wonder why these guys keep settling for mediocrity. I mean, the economy is tough for many people and consumers are not responding to the conventional forms of advertising like they used to.
Eric Hoffer once said,” In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” In other words, if you don’t move with the times, you’ll get run over by the times. Don’t let your chiropractic practice disappear into dust.
Basically, Web 2.0 refers to social media sharing spaces like the now notorious MySpace, YouTube, Facebook, Squidoo, Digg, Friendster, and tons of similar sites that are the social networks of the day. Web 2.0 has single-handedly changed the way people communicate and keep in touch, and now businesses are finally learning how to take advantage of this endless social network.
I know this is true, because I’ve experienced it in my own practice. I have been able, within the last several years, to attract 10-20 new patients a month, not to mention other sources of streaming income by successfully using Web 2.0. My competitors can’t say the same. Since my success, I have felt compelled to teach other chiropractors how to utilize this same social media phenomenon. I have basically transformed chiropractic models for acquiring new patients. And if that weren’t enough, I’ve also showed these businesses how to make residual income using these very same web programs.
Now, I’m beginning to see other generic, watered down versions of my game-changing marketing techniques being taught by people that are self-deemed gurus with NO results. This is dangerous, as many impressionable students and desperate DC’s may roll the dice then become deeply distraught with the mediocre results they continue to experience. Don’t be fooled with sub-par consulting from practice management companies that don’t specialize in social media, regardless of what they tell you. That’s like going to a gynecologist for a brain tumor…. make sense?
I am the original, one and only Web 2.0 social media chiropractic marketing expert, as I’ve helped thousands of professionals lead richer, more fulfilling lives. This is because now they have more freedom and flexibility in their schedules thanks to my guidance and mentoring. I teach business owners (in many professions) to work smarter, not harder. Slaving away 40 hours at the office is for the birds.
Before I leave you, I want to share with you a strategy that you can implement today when branding yourself on social media websites. Tell your story in no little than 6 paragraphs. Make mention of your life and the obstacles you’ve had to overcome to get to where you are today. You may want to have a title of “Who is (Your Name)?” People want to get to know you and see that you’re a real person like them. What drives you and why do you like to help people? People aren’t on these networks to hear about your business and don’t like to have advertisements thrust in their face.
Make sure you have 3 blogs already going before you start your profile, so people have an automatic reference point. You’re sure to find these little tips helpful, and there are plenty more where that came from that I’d love to share with you. My 30 video training series is going to get you on the fast track to marketing success on Web 2.0. Soon enough you’ll be pulling-in multiple income streams with total ease. And this is all just the beginning!
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