High Search Engine Rankings - Get Yours Now

by Chuck Stewart

I have been able to successfully operate several web sites over the last couple of years. I have been able to develop a process to get the sites listed in the search engines in a short period of time. I have been able to hone that same process to get a few keywords for each site highly ranked so that they can enjoy the buoyancy effect of having just one or two keywords ranked highly. The buoyancy effect is when one or two keywords lift the rankings of the rest of the site.

I like to review a handful of concepts with the design team before we launch a new site. I like to start by checking for H1 and H2 tags being used throughout the main pages of the web site. Search engine spiders are quick to notice and crawl text in these tags, so they are important in helping the spiders to understand the theme of the site. With good content and the right tags to support them, the site will quickly be crawled by the spiders, the theme will be correctly derived and the search engines can start sending traffic to the site when people request information using the keywords.

I will also look for the use of anchor text on the home page pointing to other main pages in the site. The use of image text should be kept to a minimum as I have been able to help many website owners achieve better rankings by moving the text away from the image and into the body of the website. The search engines cannot read images, so you miss an important opportunity to have them read the text contained within any image. The solution is to shrink the image, remove the text and position the text around the image in an attractive manner.

I always like to have a unique page for each main keyword of the site so it can highlighted appropriately. Search engines always like to be able to go to a page where the name of the page is the same as the keyword, it gives it an intrinsic value. An example is that of wedding flowers where the home page would contain wedding flowers in anchor text and point to a unique page with the title and html name of wedding flowers. With this convention in place, the search engines will know exactly what to do and will reward the site with the right theme and keyword indexing.

I then move my efforts to looking for dashes and underscores in naming conventions. There are many solid examples of pages indexing better using dashes and not underscores in their name. I have no clue as to why this is but it has been proven so we should all follow the rule. If all else is equal, two pages named search-engine.htm and search_engine.htm will not rank the same. There have been lots of studies done to support this theory so I always remove the underscores from all file and page names.

Finally, a great question to ask yourself is what the search engines think the theme of your site is. The Google Keyword Tool is one of the best ways to find out the theme of the site from a spiders perspective. You will enjoy finding out what the search engine thinks your site is about by reviewing the keywords that it brings back to you. Many people are surprised to find out that what they intended the site to be about is not at all what the search engines believe it is about so we go about fixing the issue. I am usually able to quickly remedy the situation by highlighting keywords through H2 tags and by adding no follow rules to the links that are inside of the site. The mismatch situation can easily be turned around if the search engines do not agree with the theme of your site.

About the Author:
Chuck Stewart operates a business that specializes in helping companies achieve a high search engine ranking for a few select keywords. He is a keyword marketing expert focused on delivering a high Return on Investment with a great track record of successful projects including helping his own web sites rank highly over an extended period of time.

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