How Much Lead Time You Should Give Yourself Developing Products
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I’m going to answer two of the questions I had about creating products, hoping to help you with your business success.
Lets start with the first question:
When launching a product that includes teleseminars and monthly send outs, how much of the product should I have completed and how much lead time should I allow?
Product creation will always take longer then you expect, so make sure you try and give yourself as much lead time as possible.
For example, if it is a 12 month course, I would give yourself at least a three to four month buffer and then I would stay ahead three to four months throughout the entire course. I think that way that is a real safe zone.
That is the reality of product development, you never really know how long it will take you because of the unforeseen difficulties. It would be great to get products created really quickly, but usually there are hiccups along the way with delivery or packaging.
So the reality is expect it to take longer than you think and give yourself a buffer zone and try to get the product created as quick as possible. That is going to be your number one focus as far as just getting it complete and staying ahead.
Here’s the second question:
If I’m an expert on a topic, what would be a really quick way to create a product?
Firstly, you don’t have to be an expert to create a product quickly. Secondly, there are a number of ways to do this. Teleseminar series are a very easy and fast way to create products, especially if you sell the series as well. Recently, I have started several different courses and am doing them as a teleseminar series. Once I have completed each call I turn them into products. Basically, I have created brand new material in the teleseminars, as soon as they were finished I had them transcribed, built a course from that, and now have multiple products.
This is definitely something you can do and a method that I would suggest to make things easier is to map out what content you want to teach about and put it in a modular format. This model makes it easy to create content. Once you have a major topic for a particular module you can then dive deep into all the individual strategies that fit under that category. You can really crank out a lot of valuable information pretty quickly this way and by using the call itself to create the content you don’t have to have it ahead of time.
To get more of your product creation questions answered and more, check out www.InstantBusinessAnswers.com
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment