Charging For A Teleseminar – Can It Be Done?
Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer one of those questions on teleseminars.
Lets start with the question:
Have you ever had any luck charging money for a teleseminar? Would it be better to just have free calls and then try and sell from there?
Free calls are great but I like charging as well. I am going to throw a couple of things out there for you to think about.
Even though you will get more people on your call when you do it for free, the people will be less qualified. When someone has paid for the call they are a better prospect to sell your other products and services to rather than someone who is just listening because it is free. That is what I mean by less qualified.
There a variety of different ways in which you can promote a call. One way that I use a lot is the actual call is free but then up sell people immediately to purchase the mp3 and transcripts of the call. The mp3 and transcripts are not free because I want to establish value for them in the future, one way of doing this is selling them. The method I use to get them to buy the mp3 and transcripts is to do a registration offer. Basically as soon as they register they are offered something that may this, “Congratulations on completing the registration for this call. There is a special offer for you right now, would you like to take advantage of getting the mp3 and transcripts for this call for $10?”
Basically, this is my up sell process. For $10, I provide them with the mp3 and transcripts and also let them know that once the call is finished the price will increase to $47, or however much you are going to sell it for. By buying it right away they will have the opportunity to save a lot of money and get a great deal, but it also allows me to build a sub list of qualified people.
By doing this, I am able to address both markets at the same time. For the freebie seekers they are able to receive valuable content for free by joining me on the call. The kicker is that they have to make the point of being there on the call in order to listen to the content or they will miss it.
The people who actually purchase something are actually helping me build a sub list of qualified people. These people are willing to go into their wallet and take out their credit card and invest in learning materials, it doesn’t matter that it was only $10. I don’t want it to be a huge hurdle to get over, that is why I keep the price fairly low. The main purpose is to capture those people who are willing to purchase materials and also establish value for the mp3 and transcripts. By doing this people will now know that they are something of value and will be willing to purchase them again in the future because they know they won’t be free.
Giving everything away for free is not something I like to do because your whole back end sales won’t be helped by doing that. Qualifying people and establishing value is another goal of mine and this method as worked well for me to do both. By providing the actual call for free you will still get those people who are looking for freebies and be able to show them how much valuable your information can be. You also will be able to secure those qualified people who purchase the mp3 and transcripts during the up sell process. Offer them a deal at the time of registration for a much lower price, like $10. Also make sure you let them know that after the call that price will be increase dramatically to $47, $97, whatever price you decide upon.
Then at the same time you have also created a sub list of more qualified prospects. You could probably follow up with that sub list a lot harder than you could with your freebie seekers because they have expressed more of an interest based on the fact that they have proven that they will pull out their wallet.
You can charge for teleseminars as well as give them away for free. Both with leave you with different options, depending on what you are trying to sell and accomplish through your call.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
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