Piggy Back on Your Competitions Products By Using Your eBooks
Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor’s products? This is one great reason why you should be creating eBooks.
Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.
Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.
What’s the incentive for you? It enables you to cross-promote your products or services.
This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?
You have to make sure that you don’t make your eBook one big promotion for your own product or service or nobody will take you seriously and it’s doubtful your competition will bundle it with their own package to begin with.
Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.
You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though! 
You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”
So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.
Ideas will come to you when you explore the possibilities of creativity!
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