?Use Press Releases to Promote Your Business
A press release is an excellent way to gain publicity and exposure for your business. A press release is a document containing information that you would like a media organization to feature, such as general information about your business, a special event that you are holding, or a special incentive you are offering.
You business will gain lots of great public exposure when it is mentioned in a magazine, newspaper, or other media source that is readily available to the public. Links to online media stories or clippings from newspapers can be integrated into your press kit.
It would be especially advantageous to distribute a press release in conjunction with the scheduling of some special event, like your store’s grand opening, a special deal being offered, or an exciting event taking place.
Writing a press release is simple; it always follows the same basic outline. Place the words “For Immediate Release” in the top left corner of the press release if it can be featured by the media at any time. “For Release After [insert date]” should fill the same spot if you want to time the press release with an event and thus require that the timing be specific. Afterwards, mention your contact information.
The body of the press release follows. This contains information that you want to make public. Keep press releases at two pages or less. If it does include a second page, make sure that the word “more” appears at the bottom of page one. The press release should end with three pound signs (###).
Since the information in the body of the press release is addressed to the public at large, it is best for it to be written in a crisp, concise manner. You should answer the most basic questions ??” Who? What? Where? When? Why? How? Tell the public who you are, what it is you are promoting, where your event will be taking place, why it is being held, and how they can take advantage of it.
After preparing a press release, get it into the hands of local media like newspapers, magazines, television stations, and radio stations. Consider your target market and make sure they will be exposed to the information in your press release. Press releases that advertise an event for a specific date need to get to the media early enough to be publicized before the event occurs.
Do all you can to make your public exposure complete. That means taking advantage of Internet talk radio programs, newswire services, and other online media outlets.
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