Creating Ebooks Your Customers Will Love, Part I
The authors of unsuccessful e-books have one thing in common - they don’t offer enough content. The best e-books on the market are chock-full of information that their audience really wants. That’s an important consideration for those who make a living creating ebooks.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
To start, add a table of contents (TOC). This helps your readers to find the information that they want, while adding two or three pages to the total length of your document. Not only is a TOC valuable to your readers, it’s easy to create one - most word processing programs can generate one automatically.
Include a list of resources at the end of your book. As you researched your e-book, you consulted dozens of books, blogs, web sites, magazine articles, and more. By including those links, you help your readers find more information on that particular topic. Your readers will appreciate it!
Here’s a short list of things you can put in the resources section:
- Print books on your topic;
- Magazines;
- Videos online at YouTube and similar sites;
- Web sites;
- List of blogs, Yahoo groups and forums on your topic
For each link, include a short description of the resource to help your readers further. Tell them what information they can find using that link, and how it can help them. This adds more value than a simple list of links, with no rhyme or reason.
In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.
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