How To Correctly Use Squeeze Pages to Build Your Opt-in Lists
Squeeze pages or reseller pages are the entry point of your website where you focus on just one thing — to get the name and email address of your visitor. In order to effectively realize this objective, you will have to tweak your squeeze page so that they are performing optimally. Here are a few tips to build powerful squeeze pages that produce results.
Offer an incentive – Give them a reason to opt in. Offer a free gift when they sign up, but make sure the gift is something valuable that they will really want and that they cannot get anywhere else. More the value, higher will be your opt-in rate. Do not just throw away something you downloaded years ago that nobody is interested in. Offer something new and exciting. Special reports work very well.
Point out your uniqueness – Tell them why you are different than everyone else. Let them know that you can give them something that nobody else can give them. What separates you from the rest of the crowd? Give your visitors the reason why they have to opt-in to your list.
Be honest – Never lie. It is a simple matter of good business. Just keep things honest. Do not say something that isn’t true just to get the subscription. It will come back to haunt you. Dishonest people do go a long way. Their success is temporary and when people realize that they have been duped, they will never come back AND they tell at least a dozen people to stay away.
Use photos – Put your picture on there. It has been shown that when people use a picture they get a better response. This is due to the fact that people feel more connected when they see what someone looks like. Make sure it is a good photo. People become uncomfortable when they feel they are interacting with a software script instead of live human being on the other side of their computer screen.
Make your headline grab attention – The headline is one of the most important factors of your page. It needs to be exciting so that a visitor will want to continue reading. In other words, your headline is an ad for the rest of your content. Take time and develop a powerful and hypnotic headline that makes the reader continue to read the rest of your copy and ultimately signup to your opt-in list.
Have a simple layout – Do not have strange things all over the page. Make it a simple layout that is easy to follow. Avoid navigation buttons totally and focus your reader’s attention only on one thing – your opt-in form. Do not distract their attention to other parts of your website.
State the purpose – Make sure that the visitor knows that point of this page. State it right away. Let them know what they will be getting. This is also known as “call to action”. Mention what you want your visitors to do when they come to your squeeze page. Do you want them to provide their name and email? Click a link? Call a phone number? Send you a fax? Tell them.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment