How to get your marketing Videos seen
As you read this article, over 100 million videos are being viewed online. Over 100 million surfers watch online videos every day. The traffic generated by video marketing is huge and it’s not something your marketing can do without.
Video generates traffic. Video sells. Video has become a mainstream in any kind of online marketing. More and more surfers expect to see videos in any page they view on the internet, and when they don’t see video, they tend to vote with their mouse and navigate away from the page. We have to have marketing videos on our own websites.
The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.
Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR’s to stand any chance of being profitable.
Don’t get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don’t want to go the way of T-Rex, we need to evolve our marketing strategies.
Producing a marketing video isn’t in itself a complicated procedure or one that requires hugely complex and expensive software applications. The various software components required for video production shouldn’t cost more than a few hundred dollars in total.
How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.
After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a simple process, but not one I would suggest the serious internet marketer uses.
The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.
Since all videos are in specific categories, we could well end up providing free advertising and web space to one of our competitors, which might well result in lost sales, particularly if our competitor’s video has been rated and viewed more times than our own.
The best way is to convert our videos to flash and to add this flash video to our websites. To do this we need effective and reliable video conversion software.
Videos generally include large volumes of information and tend to be large files. YouTube has a 10 minute and 100 MB maximum for any video submitted to the site, so this gives a good indication of the kind of file sizes I’m talking about.
Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.
As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we can combine efficient use of both these resources, our marketing efforts will succeed.
All too often I see people investing big money in the latest and greatest video production software, without thinking about the marketing of the videos they produce. Usually they end up with amazing videos that nobody ever sees. Why? Because they didn’t consider the conversion stage.
The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.
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