How To Build A Big Responsive List
The first three steps to Internet business success are: (1) choose the right market… (2) choose the right product… and… (3) choose the right marketing process.
The next step is getting website visitors and getting them to join your list.
Everything comes down to having a big list of responsive people. That’s where the money is. Therefore, building your list should be your number one priority.
My belief is that 90% of your success online depends on your ability to drive traffic to your site… and then… to get visitors to opt in to your email list. Making that happen is simple enough if you follow these steps…
First, you’ve got to put your focus on building a list. Nothing else should be more important to you. All your marketing efforts should result in getting people on your list.
The second part of the process is to put up a landing page with an opt in web form. The reason you give website visitors for opting in is to get a free information product (like report or audio or ezine subscription) they want.
Remeber, your primary purpose is to build your list. So, the next thing you must do is promote the lead capture page. Here are a few good ways to drive traffic…
My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.
Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.
It’s a good idea to get a couple of articles out each week. Use article submission services to submit the articles for you. Doing it yourself takes forever.
Ezine advertising is powerful. In any market a number of ezines (or electronic newsletters) exist. The publishers of these ezines will accept both articles and ads. The ads are either classified or solo emails. Solo emails work better.
Keep in mind, the name of the game is to drive traffic to your lead capture page. So your ezine ad is nothing more than and ad for your lead capture page and the free offer you have there.
The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.
Obviously, your list has to be as big or bigger than the joint venture partner’s to make this “MO” work. As your list grows joint venture opportunities will pop up all over the place.
Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.
Next time I’ll go over some of the basics of monetizing the list.
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