How To Increase Web Site Traffic Using Article Marketing
Article marketing is one of the best ways to get more visitors for your website. In case you’re not familiar with the term, article marketing is a technique where you write articles about topics related to your website and then submit them to one or more websites called article directories.
You’re probably aware that fresh content is important to getting search engine traffic to your website or blog. A lot of webmasters and bloggers frequent these article directory websites, looking for new articles for their own sites.
When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site – for free. However, they need to include an ‘about the author’ box at the end of the article.
You get to write what you want included in that box, so include a bit of information about the product or service you offer and include links to your site.
When the webmaster uses your article on their site, they need to include that information and the links which will be in front of everyone who sees the article on their site. If you write a good article, it can end up on hundreds of websites with thousands of people reading it. Naturally, many of them will click the link to your website for more information.
There are plenty of article directories to choose from on the web. All you need to do is search Google for ‘free article directories’ and you’ll find a bunch. Some of them will be topic-specific (say, health or finance related articles for example) while other are more general. You can submit the same article to multiple directories to get the best exposure. In fact, you can even get software that will automate the process for you.
The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it. Someone who sells Tupperware for instance, could easily write about food related items or take it a step further an write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage.
If you do not like to write, don’t worry. You can hire a ghostwriter to write your article for you. You can ask other Internet Marketers for referrals on reputable ghostwriters. The prices for an article will vary, but an average rate is about $10 to $12 for a 500 word article. Once you discuss with the ghostwriter what you are looking for, they will write the article and send it back to you. Some ghostwriters may also include submit the article to reprint directories for you.
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