Using Links For Search Engine Advantage
Links to your site is one of the things that Google looks for to decide how important your site is, and therefore its ranking.
The most important thing about links is to keep it relevant. If the page you link to is relevant to the content on your site this is good. If the site is relevant this is better. Not all links are created equal.
How to get relevant links to your site.
Reciprocal Links.
They are not of the value they once had in determining the importance of your site. They are still good but you must make sure that it comes from a site that is on the same or similar subject to yours.
Article Writing.
This is one of the best ways of creating links back to your site. This can have a viral effect as webmasters take up your article and post it on their site or send it out in a newsletter. Articles you submit must have a link back to your site. Most article directories allow you to place a link in your bio section. There are hundreds of these article directories that you can post to. Here are some you must make sure to include: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
A link farm is a site with scrolling pages of endless links. They allow you to place your link there no strings attached. If you come across one run the other way. They are considered part of a spammer’s network. Linking to these sites can actually damage your ranking. Google will downgrade your links and your page rank.
Directories
Links from directories can help significantly. Directories such as DMOZ, Yahoo and other reputable directories can greatly help you in your rankings. If you can get your site into DMOZ you will reap the benefits. The difficulty is getting it included. Search for the best category and submit your site every 4 – 6 months until you are listed.
Yahoo directory is a little easier to get into but not painless. There is a yearly charge of $299 to be listed in the Yahoo directory. Google sees Yahoo directory as an authority and this is very helpful in building your ranking.
Another link that is important is anchor text. Anchor text is the text in the hyperlink. An example of anchor text is this: For the very best in web hosting you can’t go past LinksParadise. The words “web hosting” is hyperlinked. This is anchor text. I used “web hosting” as this would be a keyword my site is optimized for. If you did a search with Google for the words “Click Here” you will find that the #1 site for that search term is Adobe. This is because many sites link to Adobe Acrobat Reader, and use the anchor text “Click Here”
So now when you use anchor text be sure to use keywords you are optimizing your site for. So even though “click Here” is appropriate at times, try to use your keywords as this will greatly increase the value of the link.
These are just some of the ways we can use to increase our page rank in the search engines.
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