Is Google AdWords the Only Pay Per Click Program on the Market?
PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?
Let’s look at advertising from days gone by. No matter the medium for your advertising, TV, radio, newsprint, or web-page, you would be charged a fee. And for your fee you’d get you ads shown for a particular time period and they could be seen by any, and everybody.
Then a some person started thinking that this method wasn’t completely fair for internet usage. Not all types of advertising have the same benefit. They also started thinking that because a webpage was particularly busy, and the ads shown on it got more than average exposures to web surfers, why couldn’t the page owner also reap the benefits of the higher traffic rates.
But increasing the fees that they charge isn’t right either. The likelihood of traffic maintaining that rate is not good. The site might get to be known for charging too much for a small return.
So you see that is where ppc advertising comes from.
An advertiser writes an advertisement for their product or service using keywords they have carefully researched and found to be productive. They then turn these advertisements over to the search engines.
Each time someone searches on the web for a particular keyword the search engine will display the ad. When the ad is clicked on and the searcher goes from the ad to the website linked to the ad, the advertiser pays the search engine a small fee, usually under a dollar, and it is good business for the search engine and the advertiser.
The search-engines also took it a little further and let an advertiser who will pay more money per click to have their ads displayed on the top of the heap, thus receiving greater opportunity for viewing and greater quantities of traffic, and hopefully greater profits for the advertiser as well as the search engine.
If asked to give the name of some pay per click ‘PPC’ advertising tool many folks could come up with Google or Google AdWords; yet Google is only one of many search engines that offer pay-per-click services.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com all allow marketers to advertise with them on a pay per click basis. The prosperous marketer will be the one that is willing to step out from the comfort zone of Google and AdWords and test their advertising skills in these uncharted waters.
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