The Trick Behind Successful Keywords
For all the marketers who are using Google AdWords to sell their products/services the idea of keywords is hallowed. They are the thing that can either make or break their business. It hinges on their ability to bring in business.
An unprofitable Adwords campaign can result in a great amount of money thrown away into advertising all because the ads did not attract serious traffic but attracted surfers that were “just looking” and whiling away the hours clicking on the ‘Sponsored Ads”
What these people often do not know is that it is not necessarily luck or careful research that determine whether a keyword will be successful.
Of course taking a look at the database of a search engine will reveal the keywords that attracted the most business in a given time period; but the keywords are going to produce tons of results pages because they are popular. Internet searchers aren’t going to look past 5 or 10 pages. So anything beyond that point is not going to be seen.
Plainly an advertisement should set its sites on being on those first pages to be sure of success, but how is that connected to the keywords? To be sure that an ad is within the top sponsored links (those 1st 5-10 pages) an advertiser will have to have one of the top bids for that keyword.
That means that they are going to need to pay more for each time their advertisement is clicked than the people on the other ninety-nine pages if they wish for their ad to appear on the first page.
Now that may not seem to be a great amount, but if you think about it the marketer has to pay that amount for every person who clicks and every click he makes even if no sales are generated. The possibility for loss of advertising monies is great. That is why every ad needs to be functioning as optimally as possible to warrant the expenditures.
A successful ad is totally dependant on the success of it’s keywords.
An optimal keyword should be narrow enough so that it can narrow the field down (like “little league football” rather than “football”) but you also want it to be broad enough that someone would actually search for it.
If you are having trouble choosing your keywords for your ads, go and visit some of the terrific tools that Google makes available for the adwords customers. www.adwords.google.com.
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