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Basic Tips for Video Search Engine Optimization

Whew! The hard work is done right? You’ve put blood, sweat, tears and cash into the creation of your video content and now it’s up on the web. If you publish it, they will come right? Wrong! You’ve got some more work that needs to be done before the masses come rushing to watch your videos and the first thing you need to do is to get the search engines indexing your videos. So here are a handful of tips so get reading already because time is a wasting.

Keywords “If you don’t have good keywords then you might as well quit now. These are vital pieces of information that will help categorize your videos and make them findable in search engines. When people search for video what do they do? They put words into a text box on a webpage and that’s how they search. So make sure you choose specific words that correctly describe your video and then use those words in the title, description and the keyword areas when you post the video up on the web.

Video Sharing Sites “Let’s face it Yahoo and Google know where YouTube is and might not know where your site is. So if you want people to discover your videos then you should put them where the search engines go. YouTube gets more people searching for videos than any other site on the web. So it’s no surprise that we say you should use them, now is it? There are other video aggregation and search engines where you can specifically submit your videos to and some take single video entries while others use Media RSS files.

RSS and MRSS “Google Webmaster Tools allows you to link sitemaps so that the Googlebots can more easily find your content. RSS is generally used for standard text and image-based content while MRSS is used for media itself, and can really help boost your search results ranking. You see video, like some other forms of content, not only gets indexed separately in some respects but is also seen by certain search engines as better content. But you’ve got to tell them where to find it and what it is and that’s what the MRSS file does.

While these are only three simple ways to get your video search engine optimized they are definitely a start. Making your video easy to find, easy to share and appropriately categorized will definitely be a major help in getting people to look at it. But it’s also got to be worth looking at so the content has to be useful and interesting. There are many other things that you can do to search engine optimize your video online so be sure to take a look around.

Originally posted 2009-02-20 02:59:57. Republished by Blog Post Promoter

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