Inexpensive Ways To Develop Lasting Relationships With Customers

by Stu McLaren

Customers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.

Whatever I am involved in, from writing articles, blogs, newsletter, conducting teleseminars or creating products and services, I am always trying to provide you with as much valuable information as I can. Just like your focus should be at all times, mine is to firstly, build a relationship with you.

How can you do that for your customers when your on a limited budget?

The first thing, create an on-line newsletter.

I used to have one myself that I published once a month called Insider Ideas. You could (and still can) sign up for it for absolute free and when you do, you’ll find in those newsletters I just share and give as much value as I can. Typically they’re 15 to 20 pages long. I pour everything I can in to those newsletters. They take a lot of time, but I am trying to constantly give as much value as I can. I always get testimonials from people expressing their gratification for how much I truly give in those newsletters.

Another great idea, which I now converted my newsletter into is a to develop a blog. These basically work as an online journal. I use it as a platform for my newsletter, but blogs are be used in a variety of different ways. What is so great about blogs is that the entries don’t have to be as long as my newsletter articles would have been and they allow the opportunity to keep in touch with your costumer base more frequently.

You can develop those for free by going to sites like WordPress and Blogger. They are easy to set up and again, absolutely free. You can customize it, you can do all kinds of things with them.

If you want to see how I have set up my blog and get an idea, you can go to www.myideaguy.com and sign up for free.

It is a great example of developing an on-line blog or an on-line newsletter, and providing lots and lots of value.

Here is another suggestions that will help you build relationships with your customers: do teleseminars. You have to make sure though that you always keep in mind that you need to continue providing content rich information that your customers will want to hear about.

If people are taking their time to listen to your call they don’t want to have to sit through a call thats uninteresting and dull. You have to make it interesting and fun – I love using contests to spice things up.

On my teleseminars, quite often we’ve had testimonial contests, creative idea contests and even contests to name various products and services I’ve come out with. You’ve got to make it content-rich, and you’ve got to make it interesting, and you’ve got to make it fun. The focus again: Be of service and provide value.

That’s a wrap! Hopefully you have soaked up these very cost effective and great ideas on how you can build better relationships with your customers.

About the Author:

Originally posted 2008-09-10 05:16:33. Republished by Blog Post Promoter

Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.

Comments

No comments yet.

Leave a comment

(required)

(required)